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Lorimer Ventures
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Content Manager

Silq

Silq

Marketing & Communications
Chennai, Tamil Nadu, India
Posted on Wednesday, May 8, 2024

About Silq:

At Silq, we aim to build the largest sustainable global shipping network with a 40% Gross Margin by leveraging people, data, & technology.

Silq’s people-powered technology makes moving shipments a breeze. Our proprietary technology allows our customers to design custom task workflows built to their specifications and their specifications alone. Silq’s people supplement our robust technology with information straight from the factory floor, minimizing exceptions and consolidating shipments more efficiently. This is how Silq’s people-powered technology helps our customers save money on their shipping spend from day 1.

About the role:

We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

  • Design content marketing strategies and set short-term goals with founders and other heads of department as you design, build and maintain our brand externally and internally
  • Undertake content marketing initiatives to achieve business targets collaborating with founders and other heads of department - Brainstorm new and creative content strategies which is aimed at empowering Silq’s growth team
  • Collaborate with design and writing teams to produce high quality content
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Highly creative with experience in working with content to deliver engaging content on a regular with our target audience which also inspire team members
  • Edit, proofread and improve content
  • Optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics
  • Share content through various channels, ensuring strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement

Requirements and skills

  • Proven work experience as a Content marketing manager
  • Proficiency in Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • Degree in Marketing, Journalism or relevant field