Northbeam is a marketing intelligence platform that leverages machine learning for multi-touch attribution and media mix modeling, enabling businesses to optimize their marketing budgets and drive profitable growth. Founded in 2019, Northbeam provides accurate, transparent, and high-fidelity data to help marketers understand the effectiveness of their campaigns across various channels. Their unique solutions, including MMM+ and MTA, empower brands to forecast revenue, analyze creative performance, and make informed decisions without the limitations of traditional data sources. Trusted by leading ecommerce brands, Northbeam positions itself as a critical tool for modern marketers navigating complex buyer journeys and privacy challenges.
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