Senior Brand Designer (Motion & Storytelling)

About Durable:

Our mission at Durable is to make owning a business easier than having a job.

Durable builds AI that does the work for you. Our goal is to own the DIFY (Do It For You) small business category.

What is DIFY? It is a new category of technology that is faster and more cost effective than a human, and much easier to use than software. It is an AI first approach to solving customer problems.

You don't need to learn new software. You don't need to read help docs. You don't need to learn how to prompt. You provide business context and feedback, and the work is done for you.

We believe in a world where everyone is a business owner. Whether it's a full-time, part-time, or side hustle - we want to make it frictionless to start and operate a business. Since launching in late 2022, over 5 million websites have been built with our AI powered website builder. We are generating significant revenue, well-funded by Silicon Valley investors, and growing extremely fast.

Our vision is much bigger, and we're looking for incredible people to join our team and make an impact.

About the role:

As a Senior Brand Designer with a focus on motion and storytelling, you will define how Durable moves, feels, and communicates across every touchpoint, from brand to product. You will use motion and video to make our product and brand to feel alive, human, and compelling.

You will work closely with brand, product, and marketing teams to create a cohesive visual narrative that connects our product experience with the broader Durable story. You will balance being a scrappy storyteller who can turn ideas into motion quickly, with the craft and precision to deliver work that feels polished and inspiring.

What You'll Do:

• Create and direct motion storytelling across brand and product, from feature launches and brand narratives to subtle UI animations.
• Develop Durable’s motion system, defining the principles, timing, and feel of animation across our ecosystem.
• Design and animate using Rive and After Effects, blending product animation and expressive brand motion into a unified visual language.
• Experiment with AI generative video and animation tools to prototype and produce new kinds of stories and visuals.
• Collaborate across disciplines, partnering with designers, marketers, and engineers to build consistent narratives across campaigns and in-product moments.

What you'll bring:

• Have 5+ years of experience in brand, motion, or product design.
• Are fluent in Rive and After Effects, with a portfolio showcasing strong motion systems, narrative storytelling, and refined animation craft.
• Love character animation and want to own and evolve our animated character system, bringing personality and life to the Durable brand.
• Are a visual storyteller who can craft emotion through pacing, timing, and movement.
• Have excellent taste and a pulse on visual culture. You know what’s current, what’s next, and how to make it feel distinctly Durable.
• Excited to integrate generative video practises and techniques into your work.
• Can move between quick, scrappy execution and pixel-perfect detail with ease.
• Understand how brand and product design intersect, and how motion can unify them.
• Thrive in fast-moving, collaborative environments, and love pushing the boundaries of what motion can do.

Bonus Points:

• Experience directing or editing brand or product videos.
• Worked with engineers to ship Rive animation in product.
• Comfort collaborating with engineers to ship animations in production.
• 3D motion experience (Cinema 4D, Spline, Blender, etc.).
• Shipped videos with AI generative video tools such as Sora, Veo, Seeddance
• A strong perspective on how motion and narrative shape the future of design in an AI-driven world.

Why Join Us?

At Durable, we’re committed to creating an environment where you can thrive. Here’s what you can look forward to:

• Vancouver HQ: Our Gastown HQ comes with jaw-dropping North Shore views. Many teammates come in on Mondays and Thursdays, but WFH is always an option when you need it.
• Comprehensive benefits: Health and dental coverage to support your well-being.
• Home office stipend: Receive a stipend to create a comfortable and productive workspace.
• Professional development: We support your growth with opportunities like conferences, courses, and speaking engagements.
• Team events: Connect with your colleagues through retreats and team-building activities.
• Equipment: Start strong with a company-provided laptop and the tools you need to succeed.

Location:

This is a hybrid role based in Vancouver, B.C. We have two in-office anchor days on Mondays and Thursdays. Team members may spend more days in the office to collaborate in person.

Compensation:

Base salary range is $150,000-200,000 CAD, plus equity. This range is relevant to candidates located in Vancouver, Canada. Actual compensation will be based on a combination of factors including location, experience, and skill level.